How To Grow Your Blog Traffic With Pinterest In 2019 “It’s Simple”
For any of you who have been following my articles, I am sure you have noticed that I absolutely love Pinterest when it comes to blogging.
See, I don’t use Pinterest to find nice cars, sexy homes, or beautiful mountain landscapes (ok… so sometimes I do, but those aren’t the only things I pin).
But in reality, I mainly use Pinterest to assist in growing my business.
Why? Because it’s one of the most effective marketing platforms out there!
By using Pinterest strategically, I have been able to explode my traffic to all of my websites, plus grow my subscriber list.
In fact, before I started using my Pinterest strategies, I had about 150 subscribers. 12 months after implementing my strategic Pinterest system, I was up to 12,000 subscribers. I know that’s not astronomical, but it it’s quite a bit for 1 year’s worth of growth!
And this new surge in traffic and subscribers rapidly grew my business, too. Within one year of using my Pinterest strategies, I literally 5x-ed my revenue!
Pinterest is seriously my secret weapon… and now I want to make it yours, too!
I have three essential Pinterest strategies to help you turn this often neglected platform into your own powerhouse marketing platform. Let’s do this!
#1: Attract the RIGHT people on your profile
What’s the first step experts tell you to do when creating a blog or business?
Figure out your target audience.
Welp, it’s no different on Pinterest, my friend!
Your profile shouldn’t be for everyone. In fact, it should be specifically designed to attract the RIGHT people (I’m talking about the peeps who will become leads and clients).
This is where your bio comes into play. Make sure it includes who you help, how you help them, and gives people an opportunity to opt-in! You’ll also want to have a friendly (on-brand) photo, and include keywords in your name.
Pro tip: If the desktop version of Pinterest limits you to just 30 characters, try sprucing up your bio in the mobile app.
#2: Utilize SEO on your profile (seriously)
A lot of people lump Pinterest in with other social media platforms, like Facebook and Instagram, when in reality, Pinterest is far from being a social media site! Instead, Pinterest is a search engine, like Google.
Pinterest uses an algorithm to rank its pins in an order that they think will be most relevant to their users.
Since Pinterest is a search engine, we have to implement Search Engine Optimization (or SEO). SEO is a fancy term that essentially means “optimize your content so that it shows up as one of the first posts in search results.”
So how do you do it?
First, create boards your target audience will want to follow, and keep them specific. The more specific you can get, the easier it will be to reach your ideal audience faster, which will help you pins gain more traction.
Once you have your boards, it’s time to add keyword-rich descriptions. This is some valuable space, my friend! Not only can your boards themselves can rank on Google (meaning if someone types a phrase into Google, your PINTEREST BOARD could pop up as a top search result!), but users can sort by “boards” when they search for something, and a keyword-rich description increases the likelihood that YOUR board will rank in those results!
But the keywords don’t stop there. The last step to making your Pinterest SEO-friendly is to SEO the heck out of your Pins!
On every pin that you share from YOUR website, write a keyword-rich, conversational description (remember, you want to keep it real!). Include 4-5 researched hashtags in your descriptions, and choose ones that are moderately active — you don’t want to be featured at the top of an inactive hashtag feed.
#3: Schedule your pins on Tailwind
I personally use and love Tailwind, which makes it SO easy to schedule new pins to your boards!
No matter what you use though, I recommend scheduling a mixture of your own content and other people’s content, keeping in mind that if you’re not seeing much traffic from Pinterest, it’s because you’re not pinning enough of your own stuff.
I recommend pinning between 20 and 30 pins per day, and aiming for at least 50% of your own content if possible. Don’t be afraid to pin the same pin across multiple boards — it should fit several! Just keep it spaced out so you’re not pinning it over and over again on the same day (another reason I love Tailwind – it has an interval feature that spaces out your pins for you).
There you have it! Three essential strategies to grow your Pinterest reach. Trust me — you do not want to ignore this platform. It’s going to do wonders for ya, friend!
Now it’s time to get crackin’ on them, so open up Pinterest and get going!