The No. 1 Reason Why Your Shopify Store Is Failing In 2019
So you’re an aspiring entrepreneur and you’ve took the plunge of starting your own eCommerce store on the Shopify platform.
Great! You’re already 1 step further than most people who choose to do nothing with their lives except “compromise” and live their lives as they have been for many years.
Alright let’s get serious though, you did the research, you watched a ton of YouTube videos and you probably have seen dozens of success stories of people making $1.5M in less than a year by drop-shipping.
Trust me when I say this, those people who are making good ass money from drop-shipping are the REAL DEAL. It’s certainly not a scam whatsoever.
These people have found their success by doing all the right things. And guess what? By the end of this article, you will have all the tools and knowledge to make it like that as well.
All it really takes is a little bit of commons sense and you can really do great with Shopify and that’s what I am going to teach you.
So let’s get to the number 1 reason why your Shopify store is failing and what you can do to fix the situation and turn your store into a brand that your customers LOVE to buy from.
Here Is The Number 1 Reason Why Your Shopify Store Is Failing
I have two secret words for you and they are “Brand Awareness”. Call me a liar if you want but brand awareness is the number one reason why your store is failing.
What I mean by this is, nobody knows who your are!
The reason why 29/30 Shopify stores fail is simply because the store owners do not take their brand seriously. In order to make money and grow your store, you have to learn how to build a brand properly.
Most people will just throw up some Facebook ads, post some random posts on social media and call it a day. That’s not how you run a business. You can’t treat like your store like it’s a “hobby”, hobbies do not make money, businesses make money.
If you’re serious about growing your store and marketing it properly, check out my personal website “Garrett Schultz“. I have been helping Shopify store owners with marketing and growing their stores for 6 years now. I really enjoy helping store owners grow their stores and getting them on track with a solid marketing plan.
How To Fix The Issue
It’s quite simple really. If you want your Shopify store to succeed, all you need to do is start treating your store as a business rather than just a hobby. Here’s a good example: sit down with a pen and paper and write out a monthly schedule for how you’re going to market your Shopify store. Then after you have that finished, spend at least 4-6 hours every single day, grinding away at marketing your site. Your store should be your number 1 priority if you want to make this work. Like I said before, if you want to succeed, you have to treat it as a business.
Now let’s talk about marketing. The Shopify craze is REAL. Many of you have seen the YouTube videos of store owners making tons of money and it makes you think it’s “easy”. But what these people in these videos aren’t telling you is that you have to market the crap out of your store/products.
Facebook ads alone won’t cut it. You can’t just run Facebook ads and expect to make millions overnight or even in a month. It just doesn’t work that way.
You want to be utilizing every possible social media platform that aligns with your niche of products that you are selling. Not only that but you want to be posting to every single one of these platforms on a consistent, daily basis.
I could make this article EXTREMELY long and talk about each social media platform to use, how to use them properly, etc. But I will just go through each one and give you some insight on them.
I’ll start with Pinterest because it’s insanely good for bringing traffic to your store. With Pinterest, you should be posting at least 15 pins (minimum) to various boards on a daily basis for it to be most effective. Read my article How To Grow Your Traffic With Pinterest In 2019 for an in-depth guide on how you can get the most out of Pinterest. Seriously, read that article because it will change the way you look at social media marketing as a whole.
YouTube is also huge. What’s great about YouTube is if you can craft the perfect titles and pick the right tags and use keywords in your descriptions, you can gain so much traffic from people just watching your videos. I have a few clients of mine who have started using YouTube, posting 2 videos a week and they’ve gained an additional 30-50 sales per week on their stores just from YouTube alone. It’s tedious work, but it DOES work. Best part about it is, you only have to post a video one time and it’ll always be producing traffic for you as time goes on.
Lastly we have Instagram. Instagram is pretty decent for marketing your store. Stay consistent with the imagery you post on a regular basis and you’ll be gaining followers on a weekly basis. In addition, you can also link your store to your Instagram profile and tag your products directly to you images! Tagging your products in your images is amazing because it gives your followers an easier way to access your product page. I can’t stress enough as to how important it is to make usability as easy as possible for your customers. Instagram makes that very easy for us Shopify store owners.
Email lists are extremely important with your Shopify store. I can’t even begin to explain how important it is. Email + eCommerce = $. If you have an email list full of subscribers, you’re pretty much guaranteed to do well with sales. You want to be creating email campaigns on a regular basis. Here’s how I do it, I use the app called Privy and create beautiful opt-in forms for my store. Then I have those forms linked to my Mailchimp account. Then I create nice looking emails to promote my collections on my store and send them out to my email list. Usually, you can get an open rate of at least 8-20% and 30-50% of those people will buy something from you, depending on your niche. Email marketing can be a serious gold mine if used correctly.
Overall, there are many different ways you could be marketing your store to bring more traffic and make more sales. The ones that I have listed are some of the bigger ones that I have had the most success with in the past. Just please remember that your store is a business and not just a hobby. This is one of the most important aspects you should be realizing. I know it sounds harsh but it couldn’t be more true. If you want to be helped by someone who has been helping store owners for over 5 years, don’t hesitate to book a consultation call with me. Here is a link to my website again. Garrett Schultz – Shopify Marketing Consultant